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ISBN: 9781292095455
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Business Analytics, 2e (e-Book VS 12m)

By James R. Evans


For undergraduate or graduate business students.

A balanced and holistic approach to business analytics

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.


Brief Contents


About the Author

PART 1: Foundations of Business Analytics

1. Introduction to Business Analytics

2. Analytics on Spreadsheets


Part 2: Descriptive Analytics

3. Visualizing and Exploring Data

4. Descriptive Statistical Measures

5. Probability Distributions and Data Modeling

6. Sampling and Estimation

7. Statistical Inference


Part 3: Predictive Analytics

8. Trendlines and Regression Analysis

9. Forecasting Techniques

10. Introduction to Data Mining

11. Spreadsheet Modeling and Analysis

12. Monte Carlo Simulation and Risk Analysis


Part 4: Prescriptive Analytics

13. Linear Optimization

14. Applications of Linear Optimization

15. Integer Optimization

16. Decision Analysis


Supplementary Chapter A (online): Nonlinear and Non-Smooth Optimization

Supplementary Chapter B (online): Optimization Models with Uncertainty


Appendix A