ISBN: 9781292251721
*Precio sin IVA: 46,30 €
*Precio con IVA: 48,15 €
Páginas: 0

E-Commerce 2018, Global Edition, 14e (e-Book VS 12m)

By Kenneth C. Laudon


An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.

1. Introduction to E-commerce
2. E-commerce Infrastructure
3. Building an E-commerce Presence
4. E-commerce Security and Payment Systems
5. E-commerce Business Strategies
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethics, Law, and E-commerce
9. Online Media
10. Online Communities
11. E-commerce Retailing and Services
12. B2B E-commerce